>Press

Integrated solution from top providers helps Canadians recognize and defend against identity theft

OAKVILLE, ONTARIO, June 2, 2010 – ProtectionPower.ca has launched a new suite of online tools to help Canadians educate and protect themselves against potential threats including identity theft, credit fraud, data loss, data breach, credit card theft, and many other online threats. Developed to combat the growing incidence of identity theft and the lack of practical tools to prevent it, ProtectionPower.ca offers an integrated service that has never before been available to Canadian consumers and includes identity monitoring.

According to a 2009 report by Canada’s Privacy Commissioner, more than one in six Canadians has been a victim of identity theft, making it Canada’s fastest growing crime. Given the huge toll identity theft can take – in terms of stress, lost time and money – it is vital that Canadians of all ages, professions and financial situations take steps to protect themselves.

“The escalating frequency of identity theft in Canada is worrisome, and even more disturbing is how few people are taking meaningful, proactive steps to protect themselves,” explained Jamie Opalchuk, CEO of Opie Marketing Group Inc., the parent of ProtectionPower.ca. “We aggregated the best solutions available from top companies, and developed a highly trained identity theft education team as well as an extensive resource library, all to help Canadians identify and stop identity theft before it occurs.”

ProtectionPower.ca is powered by industry leaders in credit, security and data protection services. Its partners include:

• TransUnion, one of Canada’s two major credit bureaus offering credit reporting and credit monitoring solutions;
• SpotMyID, proactive identity monitoring, powered by Cyveillance, a global leader in cyber intelligence;
• Chartis, a world leader in identity theft protection insurance and restoration services;
• STOPzilla and The Shield Deluxe by iS3, Inc., developer of leading anti-spyware solutions and ant-virus software; and
• Databanx, one of Canada's leading online data backup services.

About ProtectionPower.ca
Protection Power is a leading Canadian provider of personal information protection services. Founded by a team of security experts with a background in credit/financial services and technology, Protection Power offers the features and experience you need to stay in control of your financial life. ProtectionPower.ca offers three levels of protection, designed to meet all needs and budgets. ProtectionPower.ca offers advanced credit, identity and data protection services to all Canadians. For more information on identity theft, services available or to subscribe, visit www.protectionpower.ca.

INFORMATION:

Ana Marinescu
NATIONAL Public Relations
514-843-2327
Mobile: 514-501-0262
amarinescu@national.ca